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Digital Privacy Alliance


Client Digital Privacy Alliance
Location Chicago

The challenge
The Digital Privacy Alliance advocates for the adoption of new laws that promote the principles of transparency, choice, and the responsible use of data. They approached me in early 2017 to design the core identity and brand mark.

What I did
I opted for a simple, hand drawn fingerprint icon for the brand mark. A clean illustration that is easily recognized. The green / blue gradient is modern and stands out next to the dark grey, all caps title.