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Startup Britain


Client Startup Britain
Location London, UK

The challenge
StartUp Britain is a national campaign that harnesses the expertise and passion of Britain’s leading businesspeople to unleash entrepreneurship across the UK. I was tasked with creating a host of digital and physical collateral for the organisation’s national tour. This included an entire double-decker bus skin.

What I did
I created a simple, red white and blue circular motif that recalls the UK’s Royal Air Force. I wanted a design that didn’t overwhelm with content but had a clear draw and would invite interest as it travelled the country.